YouTube, never one to shy away from the siren song of AI, is rolling out a new feature that lets creators conjure instrumental music from the digital ether. It’s all happening within Creator Music, their marketplace that launched back in the halcyon days of 2023.
AI-Generated Jams: The Future of Background Music?
The premise is simple: creators type in a prompt – instruments, mood, video type, the usual suspects – and the AI Music Assistant dutifully whips up a tune. Download, slap it in your video, and boom: copyright-claim-free bliss.
This “gradual” rollout (we all know what that means) is currently limited to creators in the YouTube Partner Program who already have access to Creator Music. Lucky them.
How it Works (Allegedly)
The “Music Assistant” tab is where the magic happens. A text field awaits your creative genius (or, more likely, a frantic attempt to find something that doesn’t sound like a dial-up modem). Suggested prompts are thoughtfully provided, presumably to prevent total creative paralysis.
Dream Track: The Ghost in the Machine
This isn’t YouTube’s first foray into the AI music game. Remember “Dream Track,” the DeepMind Lyria-powered experiment that let you create 30-second snippets in the style of… well, someone famous? That’s still floating around, apparently, and now they are ‘experimenting’ by yeeting aspects of Dream Track into Creator Music.
YouTube previously tested a similar function in Shorts and YouTube Create last year; now it’s graduating (or infiltrating, depending on your perspective) Creator Music.
The Big Questions (That YouTube Probably Won’t Answer)
- How good is the music, really? Let’s be honest, AI music often sounds like…AI music. Is this going to be a treasure trove of usable tracks, or a dumping ground for sonic sludge?
- Will this devalue human composers? The obvious concern. Free AI music is great for creators, but what about the actual musicians trying to make a living?
- What are the long-term implications for copyright? YouTube claims the music is copyright-claim-free, but the legal landscape around AI-generated content is still about as clear as mud.
Only time will tell if this AI Music Assistant is a boon for creators or the beginning of a musical dystopia. In the meantime, keep those prompts concise, and maybe lower your expectations a little.
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