Spot the Difference? AI’s Fashionable Facelift The fashion world, never one to shy away from the… avant-garde, is now flirting heavily with artificial intelligence. H&M, the purveyor of affordable style (and occasionally questionable sizing), has entered the digital doppelganger game, creating AI-powered replicas of models. Are we approaching a future…

The Discreet Revolution: How ‘Quiet Tech’ Will Reshape Luxury Retail Forget flashy holograms and robotic butlers. The future of luxury shopping isn’t about screaming technology; it’s about whispering it. The Anti-Gimmick Approach While some brands chase viral moments with AI-generated imagery and NFT drops (eye-catching, sure, but often feeling a…

The Art of Not Losing Yourself in Translation We’ve all seen it: the well-intentioned but ultimately disastrous attempt at international branding. The slogan that kills in English but evokes images of foot fungus in Finnish. This, my friends, is why transcreation exists. It’s not just translation; it’s a full-blown cultural…

Gen-AI: Events Industry’s New Best Friend (Maybe) The Indian events industry is reportedly diving headfirst into the AI pool, boasting adoption rates that make the rest of the world look like they’re just dipping their toes. We’re talking smart registration, predictive analytics, and experiences so personalized, they’re almost creepy. But,…

Gen-AI: Events Industry’s New Best Friend (Maybe) The Indian events industry is reportedly diving headfirst into the AI pool, boasting adoption rates that make the rest of the world look like they’re just dipping their toes. We’re talking smart registration, predictive analytics, and experiences so personalized, they’re almost creepy. But,…

Brand Bharat: AI, PR, and the Quest for Authenticity Forget fleeting trends; branding’s about building something real. Shubhreet Kaur’s ‘Brand Ki Baat’ podcast digs into how Indian businesses are using AI and PR to connect with consumers in a way that actually… means something. No buzzword bingo here, just the…