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Let’s face it: media supply chains are about as exciting as watching paint dry. You shuffle files around, transcode them a million times, and pray something doesn’t break before it reaches its final destination. But what if that supply chain could actually make money? That’s the promise Ateliere Creative Technologies is making with its…
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So, the World Economic Forum (yes, that World Economic Forum) has declared creative thinking a top job skill. Apparently, alongside problem-solving (which mostly involves Googling error messages) and leadership (telling people what to do), being able to conjure something novel is still valued. Who knew? But isn’t AI supposed to be stealing all our…
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Sam Altman, never one to shy away from a little AI-induced existential dread, recently unleashed OpenAI’s latest creation upon the world: a creative writing AI that apparently understands grief. Or at least, understands how to sound like it understands grief. The prompt? A simple request for “a metafictional literary short story about AI and…
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So, OpenAI taught an AI to write fiction. The result? Imagine that kid from your high school creative writing club, the one who wore all black and claimed to be ‘from everywhere and nowhere’ (but was actually from Ohio). Now, give that kid access to a supercomputer and a complete digital library. That’s pretty…
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The robots are coming… to help? That’s the cautiously optimistic take from Deloitte’s AI Forum 2025, where industry bigwigs like Jehil Thakkar (Deloitte India), Biren Ghose (Technicolor Creative Services), and Gopichand Katragadda (Myelin Foundry) debated AI’s role in the ever-evolving media and entertainment landscape. The burning question: Is AI a muse or a menace?…
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The doomsayers were wrong. AI isn’t just for automating your TPS reports or writing insipid marketing copy. At Tor Bank School in County Down, Northern Ireland, it’s helping students with special educational needs find their voices – literally and figuratively. Fourteen-year-old Keelan, for instance, uses AI to write songs. Yes, write songs. He’s a…
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Brace yourselves, Europe. Google’s AI Overviews are coming, and they’re bringing the promise of synthesized knowledge… and the potential for synthesized nonsense. Following a trial run in the US that involved, among other things, suggesting glue as a pizza sauce ingredient and incorrectly labeling a former president’s religious affiliation (awkward!), Google is now unleashing…
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The world is awash in AI models promising to do increasingly bizarre things. The latest contender? AudioX, fresh from the labs of the Hong Kong University of Science and Technology and Moonshot AI. Their claim? It can turn anything into audio. Yes, anything. Text, video, images, existing music, the existential dread you feel on…
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Let’s face it: sample libraries. They’re the black hole of music production. You start with a spark of inspiration, a killer riff, a beat that could move mountains. Three hours later, you’re buried under a mountain of vaguely-labelled WAV files, wondering where your life went wrong. Output, purveyors of sonic textures and the occasional…
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The year is 2025. Self-driving cars are (mostly) avoiding pedestrians, and we’re all arguing about the ethics of sentient toasters. But a new, slightly more terrifying problem has emerged: AI-generated Celine Dion. Yes, you read that right. Team Dion recently released a statement cautioning fans about unauthorized, AI-generated music circulating online, falsely attributed to…