So, you’ve embraced the AI overlords. Content creation is now a sprint, not a marathon, right? Except, your brand voice suddenly sounds like a dial-up modem gargling lukewarm coffee. Fear not, for we present 20 questions to ask your AI content before it embarrasses you in public.
1. Does it sound like you, or Skynet?
Authenticity is dead; long live… authenticity? Make sure your AI doesn’t morph into a corporate drone spouting platitudes only a robot could love. If your brand is quirky, the AI better be quirky too. Otherwise, back to the drawing board (or prompt engineering, whatever).
2. Is it genuinely helpful, or just…there?
Content for content’s sake is the internet’s original sin. Does it actually solve a problem, or just fill a void? If it’s the latter, you’re contributing to the digital landfill. Congratulations.
3. Generic Alert: Could this be about any brand?
If replacing your brand name doesn’t require edits, your content is offensively bland. It needs your data, your examples, your unique selling proposition – not the generic drivel AI spits out by default.
4. Is it…true? (Seriously, fact-check it!)
AI hallucinates. It makes stuff up. It confidently asserts falsehoods as gospel. Fact-check everything. Assume it’s lying until proven otherwise. Trust no one, especially not the robots.
5. Would you actually say this? (Values check!)
AI has no soul, no ethics, no sense of right and wrong. Ensure the content doesn’t contradict your brand’s values or previous statements. Inconsistencies are digital landmines.
6. Worth reading? Worth sharing? Worth anything?
User experience isn’t just for websites. Is the content engaging? Would you share it? If the answer is a resounding “meh,” scrap it. Aim for remarkable, not regurgitated.
7. Unique Value: Beyond the Algorithmic Vomit
AI can summarize existing information. Can it offer original insights? Probably not. Inject your own expertise, experience, and unique perspective. Otherwise, it’s just noise.
8. Deja Vu? Has this been published ad nauseam?
Originality matters. Google hates duplicate content. Readers hate duplicate content. Nobody wants to read the same tired tropes repackaged by a machine.
9. Does it meet your standards (and your audience’s)?
Don’t lower your standards just because it’s AI-generated. It still needs to be accurate, relevant, and aligned with your brand. Garbage in, garbage out, even with AI.
10. SEO Check: Links and Keywords Intact?
AI isn’t an SEO expert (yet). Double-check links, keyword density, and meta descriptions. Otherwise, your perfectly crafted AI content will vanish into the digital abyss.
11. Are you proud of this? (The Embarrassment Test)
Would you defend this content on national television? If not, it’s not good enough. Stand behind your work, even if a robot helped you create it.
12. Fact-Check, Again! (Seriously, We Mean It)
AI forgets things, uses outdated information, and occasionally invents historical events. Fact-check. Everything. Assume nothing.
13. Will it resonate with your actual audience?
AI doesn’t know your audience like you do. Will they find it helpful, informative, or entertaining? Or will they scroll past it like just another ad?
14. “Would I Say This?” The Human Gut Check
If it sounds wrong, feels wrong, or just plain is wrong, fix it. Your human intuition is more valuable than any algorithm.
15. Your Secret Sauce: Personal Angle Added?
Generic content is forgettable. Inject your unique experiences, insights, and opinions. Make it yours, not just AI’s.
16. Reality Check: Is this… real?
AI can create convincing fiction. Ensure the content aligns with reality. Avoid legal troubles, reputational damage, and general absurdity.
17. What’s the Point? (Purpose-Driven Content)
Is it driving sales? Building brand awareness? Generating leads? If it’s just filling space, you’re wasting time and resources.
18. Human Vibe Check: Does it Sound Like a Robot?
Stiff, formal, and soulless? Rewrite it. Readers connect with personality, not predictability.
19. Marketing Goals: Is it Actually Helping?
Don’t get distracted by the novelty of AI. Is the content actually moving customers through the buying journey?
20. Attention Grabber? Would you stop scrolling?
If it doesn’t spark curiosity or offer genuine value, it’s just noise. Refine it until it demands attention.
AI is a tool, not a replacement for human creativity and critical thinking. Use it wisely, fact-check religiously, and never, ever let it replace your soul.
Leave a Reply